A New Year, A New Pump: Our 55th Street Location Reopens Today

So it’s the first day back at work after the New Year. Hope you’re all well-rested and ready to hit the ground running. We have some exciting news for you just as you’re kicking off your healthful eating routine for 2011: our newly renovated 55th Street restaurant is now open for business!

This new version of The Pump is still the most healthful food option in town–we’ve just made it yummier. We’ve been working around the clock for the past two weeks to make sure we opened on time, and we’re really proud to unveil the new decor and menu. Here’s a quick rundown of all the changes–hope you like them!

New menu with fresher options and a focus on home-cooked meals

We think you’re really going to like the new menu. We continue to be guided by our decade-old philosophy of serving balanced, nutritious meals that also taste great, but now our food is better for you and there’s more variety. Click here to check out the new menu and see what we mean.

We also created a Pump meal cheat sheet that will help you re-create some of your old favorites from the new menu. For example, if you’re a fan of our old “Diesel” plate, you could try the new “Lumberjack” plate. It features our juicy lean beef, 3-bean vegetarian chili, brown rice, homemade hummus, and balsamic vinaigrette. Tasty stuff.

Healthful eating made easy

If you’re trying to improve your eating habits in 2011, look no further. Every item on our menu is prepared in-house each morning with tons of TLC (the only exception being our baked goods, which we get delivered fresh each morning from Sensible Edibles Bakery). We serve top-notch proteins (all natural, no antibiotics, hormones, etc), locally sourced seasonal vegetables, housemade sauces, and absolutely zero processed foods.

We also make all our food facts available online, and you can build your own meal using The Pump’s handy online ordering website (complete with nutritional calculator). We operate our kitchen with total transparency. No secrets. No hidden agenda.

Juice juice juice… Serving both cold-pressed juice & blended shakes

We realize it’s the dead of winter, but it’s never too chilly for cold-pressed juice. You’ll find our full line of Liquid Pump juices at the new 55th street location. If you’re not sure what cold-pressed juice is, then please check out this handy juice flyer that lays out the basics. In short, if you need to add more fruits and vegetables to your diet, this is the way to do it. You can get more than a day’s worth of dark leafy greens with just one bottle of our Greens + Apple (kale, romaine, parsley, spinach, cucumber & apple), and we have 6 other super healthful varieties as well.

Don’t think juice is for you? You may want to reconsider. We make our case in this juice post here on The Pump Blog.

A cool new interior design

We sourced reclaimed wood for the planked floor; hung vintage, one-of-a-kind wallpaper (something you’d probably see in grandma’s kitchen); adorned the wood shelving with antique scales and juice presses from etsy.com (what a sweet website, btw); and stacked wooden produce crates in the corner for extra storage space. We took some inspiration from our Brooklyn neighbors and added our own spin.

New hours, serving lunch and dinner only

Our new hours are 11am to 9pm on Monday-Friday and on Sunday, and 12pm to 8pm on Saturday. Unfortunately, that means we’re no longer serving breakfast (no more eggs). We’re very sorry to disappoint those of you who liked our breakfast menu, but we were just spreading ourselves too thin by trying to do all three meals. We think you’ll be very happy with all the attention we’re now giving to lunch and dinner.

Just as before, we offer walk-in, take-out, and delivery, but now you can order online on our website as well. And, of course, Seamless Web users can find us there, too.

We really hope you like these changes. It’s with great pride that we continue to serve you fresh, honest, and responsible food. Although we serve our meals quickly (we know how busy life can get), we don’t take any shortcuts in the kitchen.

Thanks for your continued support in 2011, and we hope you’ll drop a comment or two below about your experience at the new Pump. We always love to hear from you.

– The Pump Team